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Search Engine Friendly Page Layout

According to research the Googlebot trawls web pages from left to right and top to bottom. So given this little tidbit of information it is clear that you should be putting our most valuable keywords and information on the left and near the top.Of course this is a blanket statement and does not take into account design principles and beautification.Just keep it in mind during design of page layout. Position your move relevant keywords to the left of the page and near the top.

HTML Coding for SEO

A lot of HTML generator programs out there bloat HTML to the point it is 3-4 times larger than what it would be if you hand coded it. Keep it simple, use a text editor, edit your HTML the old school way; until there is a HTML generator tool worthy of use. If you cant code HTML then do a search on the Internet and find a decent, free, e-book and learn how to do it.

Javascript & SEO

This is very popular among many web development professionals for menus, popups, scollers etc etc. It would be my suggestion to use simple plain HTML menus or as little Javascript as possible in web pages. There are many small JavaScript menus out there that are slim on JavaScript code to reduce this issue and make it almost negligible. Dont over clutter your site with JavaScript as it increases page size, page load times and the search engines wont understand it.

Image Sizes

Keep them small and use only what you need to.This is essential for decreasing page loading times and getting information onto the users screen as soon as possible.

Overall page size and loading

 

The overall page size is an important factor. It should load quickly and be easily trawled.If you have followed the HTML hand coding, used minimal javascript, used simple table layouts and good image sizing then you should be fine. There is much evidence that supports the fact that Google and probably the other search engines also, do not like to scan huge files, so keeping your overall HTML page size below 25k is my suggestion. SEO is all about optimising and keeping your site trim and lean is always good.

Dynamic URLs & page/file names

Dynamic pages are roadblocks to high search engine positioning. Especially those that end in "?" or "&". In a dynamic site, variables are passed to the URL and the page is generated dynamically, often from information stored in a database as is the case with many e-commerce sites. Normal .html pages are static - they are hard-coded, their information does not change, and there are no "?" or "&" characters in the URL.

Pages with dynamic URLs are present in several engines, notably Google and AltaVista, even though publicly AltaVista claims their spider does not crawl dynamic URLs. To a spider a "?" represents a sea of endless possibilities - some pages can automatically generate a potentially massive number of URLs, trapping the spider in a virtually infinite loop, so be careful and avoid these SEO no-no's.

  • contain a "?" or "&"
  • End in the following document types: .cfm, .asp, .shtml, .php, .stm, .jsp, .cgi, .pl
  • Could potentially generate a large number of URLs.

To avoid complications, consider creating static pages whenever possible, perhaps using the database to update the pages, not to generate them on the fly.

>>NEXT: Off Topic SEO Considerations >>

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